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Seeking to engage the creative protagonists of the world, Campari's Espolòn Tequila is smart, interesting, and geared towards those who stand out from the crowd. I wrote copy and managed social communities for Campari's Espolòn Tequila, across Facebook, Twitter, and Instagram. I created channel strategies and social activations that shared online and experiential components.
I assisted with social planning and concepting for SKYY Vodka, as well as some digital copywriting for other brands across the Campari portfolio.