Home

For over a decade, I've worked at the intersection of consumer insight, cultural trends, and brand narrative in the home industry. I’ve helped major retailers, tech platforms, and creative teams understand not just what people want, but why they want it, and what that means for how a brand should show up.

Home is never just a category. It's where people work out who they are, what they value, and who they want to become. Brands that understand that dynamic tell better stories, make smarter creative decisions, and build stronger relationships with the people they're trying to reach.