The UPS Store Delivers a #SmallBizSalute

Small Business Week recognizes the impact of entrepreneurs, SBOs, and startups across America.

Small business owners say maintaining a small business is 3x more stressful than raising children, that they’re more stressed out than ever, and that they want to work with local resources to help make their lives easier. This is where The UPS Store comes in: giving small businesses a helping hand through a variety of diversified resources & solutions.

I led social strategy for this brand, revamping its entire social media channel plan and guiding our creative team in briefings & insights. I concepted our latest work, #SmallBizSalute, and led strategy from initial planning to the experiential activations in Seattle and Atlanta.