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The EveryDrop Water Filter from Whirlpool's Water division provides water at the speed of life. The brand began with a portable water filter designed to free consumers from clunky pitchers, slow faucet filtration systems, and above all, the bottled water habit. The product hit retail shelves in Fall 2013.
I launched the social channels for the EveryDrop Brand, wrote copy and managed content/communities until becoming a strategist for the account.